The 3 Best Website Design Practices for an eCommerce Site

Within the last decade, there has been a rise in the number of eCommerce sites. They are flexible for both the sellers and the buyers and widen the client reach across the globe. However, with the many sites, you need to ensure that the Best Website Design for eCommerce you are designing stands out from the competition. In this article, we will expound on some of the best web design practices you should adhere to for a successful eCommerce site.

Best Website Design Practices

1. Use An Ecommerce Website Builder

While there are many website builders that you can use, you need to specifically use one meant for eCommerce sites. This will help you manage your online store more efficiently as it has additional elements in the design. Most of them offer expert tips through your email as well as 24/7 customer support in the event of any issues.

With an eCommerce website builder such as IONOS, you can be sure to build an online store that is scalable to grow with your needs. The builder is easy to customize and connect with your products and services without requiring any prior knowledge or coding expertise. It also has a mobile-friendly admin to help you with the management and expand your reach.

2. Focus on Excellent Website Speed

There is nothing as frustrating as dealing with a slow-loading website when you are looking to purchase items. Your users will appreciate if they can get to the intended pages or products within the shortest time possible. According to research, more than 80% of the users expect the site to load within 2 seconds and will abandon it if it takes longer.

To enhance your website speed, you must compress the file sizes and optimize them for the different platforms. Consider using modern file formats such as WebP and AVIF to minimize load time without compromising the image quality as this is what sells. People buy what they see on your eCommerce site and if it is not impressive, you lose the sale.

3. Design For User Experience

The design of an eCommerce platform is beyond the appearance of the store. Unlike the other websites that do not include any purchases, your eCommerce site must provide users with a unique experience. You need to ensure that your customers envision the products in their day-to-day lives as they solve an urgent need.

Apart from incorporating beautiful photographs and bright colors, focus on prioritizing the customer experience and how they feel about being on the website. With a customer-centric design and an organic structure, it becomes easier to use for customers of all ages. Don’t forget to simplify the navigation and use smart search features.

Conclusion

As we all know, a properly designed website is a valuable investment. Your eCommerce website is more than just a store; it is a brand that you must grow and maintain. Besides generating increased revenues for your business, it increases the visibility of your brand online.

Ensure that you use a professional Best Website Design builder and make the navigation as intuitive as possible. Considering that the platform is all about buying and selling, make the user experience worthwhile.